YR returns to EDC Japan with an exclusive online design app!
After the success of last years festival activation with Electric Daisy Carnival, we were invited back to #EDC to create an even bigger live in print pop up. In the lead up to the main event, we launched an online application to build up the excitement. The design space was curated exclusively for #EDC Japan. Guests were able to create custom merchandise on their mobile phones and have the prints delivered direct to their homes pre-event, or picked up at the festival using their unique QR code. The app was also came in handy for any festival goers who didn't want to wait in line on the day!